Bringing attention to an often overlooked beneficiary, the Oregon Lottery this month launched a media campaign highlighting habitat restoration funded with Lottery dollars, in partnership with the Oregon Watershed Enhancement Board, (OWEB). Since 1999, Lottery dollars have funded more than 7,000 restoration projects statewide. In 2017 alone, Lottery contributed more than $52 million to local communities for habitat restoration, through OWEB-administered grants.
Throughout the fall, a series of segments airing on television and within social media channels will highlight watershed restoration work in Ashland and Wallowa, Douglas, Lane, Umatilla, and Grant counties including:
Reducing fire risk in southern Oregon
Returning the Wallowa River to its roots
Restoring Fivemile-Bell Creek
Developing new salmon habitat in partnership with the Confederated Tribes of the Umatilla Reservation
Turning a mud hole into a desert oasis
Transforming abandoned mining pits into valuable habitat
Complementing the television and social media segments, Lottery is featuring more in-depth videos and written stories online.
“No matter where you are in Oregon, you’re in a watershed,” said OWEB Executive Director Meta Loftsgaarden. “That’s why this work is so important. It brings together people from all walks to help take care of local streams, wetlands, and wildlife habitat right in their communities.”
“We went to these communities expecting to capture environmental stories, but we heard from the folks working on the projects that they were just as happy to have the jobs,” said Lottery Marketing Manager Mark Strickler. “These projects are a win-win, improving the health of local watersheds while creating jobs across Oregon.”
The watershed campaign represents a larger shift in the way the Oregon Lottery uses its advertising dollars, spending more to highlight Lottery beneficiaries, and drawing the intentional connection between playing Lottery games and funding critical programs Oregonians care about.
Since the Oregon Lottery began selling tickets on April 25, 1985, it has earned over $11 billion for economic development, public education, state parks, and watershed enhancements. For more information on the Oregon Lottery visit www.oregonlottery.org